The Business Side of Design Management
With 17 years under the belt and a previous position as Head Of Design at Longines Watch Co., I experienced up close four different managing strategies from international companies (Swatch Ltd., The Longines Watch Co., Movado Group Inc. and Fossil Group Inc.).
I was part of the relaunch of the Sector Group before and after its acquisition by Morellato S.p.A. and the ascension of the Longines Watch Co. to the industry's top 5 list in volume and value. More recently, I was instrumental in the market launch of Kronaby watches and their acquisition by the Festina Group.
Since 2014 I have been running the agency Woodshores AB, first based in Switzerland and now relocated in Sweden, to help small, medium and large watch companies with their strategy, branding and portfolio management.
I love sharing my knowledge of watchmaking on various platforms such as Quora.com, where I was nominated one of the Top Writers 2018 with more than 3,000,000 views.